Pluralists follow the theory of pluralism which gives the idea of how the power is distributed among the interest groups. In the pluralist model, there are two types of groups which are insider groups and outsider groups. Insider groups are more powerful than outsider groups. Insider groups are well constructed and they are closer to the government and they are the people who make the changes in policies.
They believe that all segments of society can exercise influence. They also believe that each interest group has equal power to use and in the long run, each group win or lose equally. Pluralists treat all interest groups as equally influential and the government as a neutral. From their point of view, a large interest group can influence more than a small interest group.
After all, pluralists develop the idea of equal power in interest groups. Each American has some interest that they want to represent to the government. There it comes to the interest groups who promote the people’s interest to the government. And different interest groups promote different types of interest to the government. So, there should not be any conflict in the way of practicing influences.